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Pay It Forward for a Better L.A. is a syncretic charity bringing communities, organizations, and people together to help Los Angeles’ less fortunate.

PIFLA loving hands

Established in 1995 by founder Lori Neville, Pay It Forward was designed to be the ultimate local charity hub, partnering with local nonprofits and individuals to solve issues that seemed otherwise insurmountable.

PIFLA bridges the gap between LA’s underserved kid’s and their prosperous future. Millions of kids live under the poverty line in LA, without access to the tools to get ahead. We provide that access.

By securing strategic partnerships with key local organizations and community leaders to impact a greater number of kids. Whether it be literacy, education, athletics, clubs or even just a better life—Pay It Forward makes it happen.